ZVM Labs may consider careful advertising or partner placements when they do not harm reader trust, do not blend into editorial text, and fit the blog’s subject matter: cybersecurity, infrastructure, AI, GRC, technical learning, developer tools, documentation, audit, compliance, and professional development.
Advertising on this platform must be clearly labeled. Hidden advertising, manipulative recommendations, or materials that imitate an independent editorial position are not accepted.
Legal and Ethical References
Advertising materials should be clear to the reader before interaction. ZVM Labs uses these references:
- Law of Ukraine “On Advertising” No. 270/96-VR - basic advertising rules in Ukraine.
- Law of Ukraine “On Personal Data Protection” No. 2297-VI - where an advertising interaction involves personal data.
- GDPR and ePrivacy Directive - where a specific advertising or analytics interaction falls under EU law.
- Law of Ukraine “On Copyright and Related Rights” No. 2811-IX - rights in logos, banners, text, images, and other materials.
This is not legal advice. The advertiser is responsible for the legality of its offer, truthfulness of claims, and rights in provided materials.
Core Principles
- advertising is always labeled as
Advertisement,Sponsored, orPartner material; - advertisers do not influence independent editorial materials, conclusions, or evaluations;
- each placement is subject to editorial and security review before publication;
- links may use
sponsored,nofollow, or other technical attributes where appropriate; - advertising must not harm readability, accessibility, site speed, or reader privacy;
- advertising materials must not use third-party tracking pixels, hidden scripts, or aggressive profiling;
- ZVM Labs may decline a placement without explanation if it does not fit the topic, quality bar, or ethical boundaries of the blog.
Accepted Placement Types
- a non-intrusive banner on the posts page or at the end of a specific article;
- a short sponsored block with clear labeling;
- an affiliate link with disclosure of the material connection;
- an announcement for a tool, course, event, or service relevant to the blog audience;
- a dedicated partner material after the topic, scope, and disclosure are agreed.
Not Accepted
- hidden advertising or requests to avoid paid-placement labeling;
- misleading materials, exaggerated outcomes, or impossible guarantees;
- gambling, adult, crypto schemes, high-risk financial products, or questionable investment offers;
- political advertising, manipulative campaigns, or discriminatory materials;
- instructions, services, or tools for unauthorized access, malware, credential theft, or harm to third parties;
- trackers, scripts, pixels, or external resources that violate reader privacy.
Formats And Placements
This is a placement template. Final dimensions, timing, price, and availability are agreed separately.
| Placement | Format | Approximate size | Advertiser materials | Note |
|---|---|---|---|---|
| Posts listing page | Native text block | title up to 70 characters, description up to 220 characters | URL, short description, brand label | Placed among helper blocks without imitating an editorial article. |
| End of an article | Sponsored block | title up to 70 characters, description up to 280 characters | URL, CTA, SVG/PNG logo up to 240 px | Appears after the main text and is clearly labeled. |
| Side/helper block, if layout allows | Banner | 300x250 or responsive 320x100 | PNG/WebP/SVG, alt text, URL | Not used on screens where it harms reading. |
| Home page | Short partner message | title up to 60 characters, description up to 180 characters | URL, description, logo up to 200 px | Available only for highly relevant partners. |
| Dedicated partner page | Partner material | agreed separately | structure, claims, evidence, disclosure | Published only after editorial review. |
| RSS / policy pages | Not used | - | - | Advertising is not inserted into RSS, legal, or privacy pages. |
Material Requirements
- Ukrainian or English copy, depending on the placement language;
- a clear destination URL without shorteners, cloaking, or misleading redirects;
- logo or banner without flashing, aggressive animation, or tiny unreadable text;
- alt text for images;
- a short explanation of why the offer is relevant to the ZVM Labs audience;
- confirmation that the advertiser has rights to the submitted materials.
Advertising Privacy, Accessibility, and Security
Advertising must not break site accessibility. Banners or partner blocks should have readable text, sufficient contrast, alt text for images, and no flashing or aggressive animation.
ZVM Labs does not accept advertising materials that:
- collect personal data without a clear explanation;
- add hidden pixels, fingerprinting, or behavioral profiling;
- use shortened or misleading URLs;
- imitate system messages, security warnings, or independent editorial recommendations;
- degrade accessibility modes.
If an advertising campaign requires separate data processing, separate terms, a purpose explanation, legal basis, and an update to the Privacy Policy may be needed.
How To Request A Placement
Email [email protected] with the subject ZVM Labs Advertising.
Please include:
- company, product, or event name;
- website and short offer description;
- preferred language: Ukrainian, English, or both;
- preferred format and placement from the table above;
- approximate campaign dates;
- prepared materials or links to them;
- whether there is any affiliate, referral, or other material compensation;
- contact person for coordination.
Request Template
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Transparency
Any advertisement or partner placement must follow the Legal, Ethics, and Disclosures page, the Editorial Standard, the Accessibility policy, and the Privacy Policy. If advertising creates a potential conflict of interest, that connection must be disclosed near the relevant material.